Inspired by Falcon
The point of which was to discover the aesthetic preferences of the target users, aims high quality luxury market. Women prefer soft, organic, marginal and luxury structures and also technological and functional features. On the other hand, men prefer sharp, hard, sporty, dynamic looks.
The Bozca Zest’s design is aiming both gender's aesthetic preferences. The main inspiration of the car is a Falcon; headlights–eye, front part–beak, doors-wings and back part is like its tail. As a designer, in my opinion falcon is an animal, which is fragile, sharp, beautiful, feminine…etc. Females are more selective than males; this is why its design has more feminine features. About male side, the strategy is approaching them with dynamic sporty-aggressive look and high technology on the board.